founded by DJ and music producer FAT TONY in 2020, ARROGANT HYPOCRITE is an amalgamation of tony’s notorious personality, his career and the vibrant history of british clubbing. now under the creative direction of STAVROS AGAPIOU, the brand's refreshed aesthetic offers a bold and brazen, gender-neutral approach to off-duty dressing that's in keeping with contemporary club culture 

fusing nonchalance with nostalgia, DROP ONE takes cues from 90s underground rave culture, the ball room scene, street art, the man himself — and his iconic, irreverent sense of humour